Home > DMC, events > DMC To Host Launch Event of Cutting-Edge Video Game to Reduce the Debt Culture

DMC To Host Launch Event of Cutting-Edge Video Game to Reduce the Debt Culture

Skillpoint Alliance’s Digital Media Council (DMC) will host the launch party of Celebrity Calamity, a financial entertainment innovation developed to teach financial literacy skills to lower income young people. The event is open to the public and will take place at Thistle Café Thursday, February 26 from 4:30 to 6:30 pm.

“We’re using the idea of video games, a market that is exploding, to reach out to lower-income Americans to teach good credit habits in a fun and engaging manner,” said Nick Maynard, Director of Innovation and New Product Development with Doorways to Dreams Fund (D2D).

D2D, a non-profit organization co-founded by Harvard Business Professor Peter Tufano, who will speak at the launch event, developed Celebrity Calamity to empower young women with the financial literacy skills necessary to reduce and prevent high levels of personal debt.

D2D developed Celebrity Calamity in Austin with Enspire Learning and in partnership with Skillpoint Alliance and Lifeworks. Once the game was complete, D2D partnered once again with Skillpoint and Foundation Communities for game testing; D2D also tested the game in Tulsa, OK and Providence, RI. These preliminary tests revealed increases of 15 to 30 percent in financial skills self-confidence along with consistently high ratings for game fun.

“The DMC wants to highlight cutting-edge digital media that shows strong appeal to low-income single mothers, a segment that can benefit from innovative games, like Celebrity Calamity,” noted Kristy Bowden, Director of the Digital Media Council.

RSVP to Kristy at 323-6773 ext. 105 or at kbowden@skillpointalliance.org

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