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Reception Regarding Today’s Computer and Video Game Industry

Mike Gallagher

Mike Gallagher

The Austin Chamber of Commerce and the Digital Media Council invite everyone to attend Today’s Computer and Video Game Industry, with remarks by Michael D. Gallagher, President and CEO of The Entertainment Software Association.

Thursday, October 9th 6-8 p.m.
Action Figure Studios
3000 East Cesar Chavez, Austin, TX

According to a recent ESA survey, 65% of American households play computer and video games; within that “game-playing” audience, 40% of gamers are women and one of every four is over 50. Music games are replacing Karaoke in bars, and even nursing home residents choose Wii over Bingo.

The real story of the entertainment software industry, however, lies beyond high resolutions graphics, new story lines and technological advancements; what truly has determined the success of this industry is the emergence of an economic engine holding firm through an unstable economy. Technological advancements have spurred record-breaking sales- $9.5 billion in 2007, and the industry is expecting record growth this year in a very difficult economic environment.

The state of the industry has relevance for more than 60 gaming companies that call Austin home, employing over 2,800 individuals and contributing almost $195 million annually to the local economy.

President and CEO Michael (Mike) Gallagher will deliver remarks at an evening reception to discuss the transformation of the computer and video game development industry, its impact on the current economy and its future in Central Texas.

For more information, please visit www.theesa.com. This event is free to attend, but please RSVP to mterwilliger@austinchamber.com.

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